Defalut Music

Default Music

Client

Default M. Studio

Role

Brand Strategy, Visual Identity, Photogray

The basis of music. Default Music


Default Music. As a label brand, Default Music is primarily pursuing music that emphasizes hip genres and rhythmic vocals.


In this project, we focused on brand strategy as it was a new brand building. We analyzed the music market industry and derived a strategy and identity accordingly, and pursued a flexible design that can be expanded to various businesses.

Highlights of this project


"This is a project that shows consistent Strategy."