The office

The office

Client

ODD

Role

Brand Strategy, Visual Identity, Photogray

Life of office


The Office is a brand launched by fashion brand ODD. The brand offers a variety of office and daily wear, as well as fashion accessories and lifestyle products.


We built the fledgling brand with a photographic concept that resonated with modern audiences and a playful branding strategy, and worked to create a scalable identity that would allow for a variety of collections.

Highlights of this project


"This is a project that shows consistent photography concept."